Do you ever think:

> Who exactly do I serve?

> What exactly is my niche?

> Is it a good niche?

> I know I can help many people, if I go too narrow, won't I leave people out?

> What if I choose the wrong audience?

> What if I make a mistake with my offer?

> There are already others doing what I do, the marketplace is too crowded.

These are the questions that keep most entrepreneurs stuck in a cycle of learning but not earning. It's the biggest hurdle people that stands in the way between success and failure. It's the primary reason why most new businesses close within 18 months of opening their doors.

You don't want to be one of those statistics do you? I imagine you started your business for one or all three of these reasons:

1.) To have more flexibility in your schedule.

2.) To share your expertise and help more people.

3.) To be in control of your financial future.

All profitable businesses begin by narrowing their focus and specializing in one area first. Specificity is key to developing a strong, profitable business, it's the one thing that allows you to stand out in a crowded marketplace and rise above the noise of today's internet driven world.

You must be able to be specific in your focus and you must be able to communicate your expertise and value in a way that others clearly see how you and your services can benefit them.

If you cannot clearly communicate your value to your niche, you're leaving money on the table. Knowing your niche is key to building your list and it is the foundation on which everything else in your business is built upon. Get it wrong and your business will be filled with struggle, constant adjustment, compare and despair. Get it right, and your business and success is inevitable.